Marketplace scalability and strategic use of platform investment
Year of publication: |
[2018]
|
---|---|
Authors: | Li, Jin ; Pisano, Gary P. ; Zhu, Feng |
Publisher: |
[Boston, MA] : Harvard Business School |
Subject: | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Skalenertrag | Returns to scale | Dienstleistung | Services | Markteintritt | Market entry |
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