Markets, meaning, and brand management
Grant McCracken
| Year of publication: |
[2005]
|
|---|---|
| Authors: | McCracken, Grant David |
| Published in: | |
| Publisher: |
Bloomington : Indiana University Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Markenführung | Brand management | Soziale Werte | Social values | Marketingmanagement | Marketing management | Anthropologie | Anthropology | Konsumgesellschaft | Consumer society |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 226 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Notes: | Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value Literaturverzeichnis: Seiten 193-220 Hier auch später erschienene, unveränderte Nachdrucke Formerly CIP |
| ISBN: | 0-253-34566-9 ; 0-253-21761-X ; 978-0-253-34566-0 ; 978-0-253-21761-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002701617