Marktchancensuche im Unternehmen : konzeptionelle Ansätze zur systematischen Identifikation, Evaluierung und Nutzung von Marktchancen im Unternehmen

Jürgen Fischer

Year of publication:	1994
Authors:	Fischer, Jürgen
Publisher:	Frankfurt am Main : Lang
Subject:	Marktforschung \| Market research \| Innovationsmanagement \| Innovation management \| Kfz-Industrie \| Automotive industry \| Lieferantenmanagement \| Supplier relationship management \| Theorie \| Theory \| Deutschland \| Germany \| Marktpotenzial \| Suchfeldanalyse
Description of contents:	Table of Contents [gbv.de]

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