Marktforschung : Datenerhebung und Datenanalyse

von Alfred Kuß, Raimund Wildner, Henning Kreis

Forschungsprozess, Untersuchungsziele und Untersuchungsdesigns -- Repräsentative Befragungen und Stichprobenziehung -- Frageformulierung und Fragebogenentwicklung -- Qualitative Untersuchungen, Beobachtungen, Experimente und Panels -- Datensammlung und Datenaufbereitung -- Deskriptive Datenanalyse und Schlüsse auf Grundgesamtheiten -- Lineares Modell und multivariate Analyseverfahren -- Forschungsethik.

Year of publication:	2018 ; 6. Aufl. 2018
Authors:	Kuß, Alfred ; Wildner, Raimund ; Kreis, Henning
Publisher:	Wiesbaden : Springer Gabler
Subject:	Marktforschung \| Market research
Description of contents:	Description [swbplus.bsz-bw.de]

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