Marktforschung : eine praxisorientierte Einführung
Alexander Magerhans
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Magerhans, Alexander |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marktforschung | Market research | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 360 Seiten Diagramme 240 mm x 168 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-658-00890-3 ; 978-3-658-00890-1 ; 978-3-658-00891-8 |
| Other identifiers: | 10.1007/978-3-658-00891-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010220430