Marktforschung : methodische Grundlagen und praktische Anwendung
Ludwig Berekoven; Werner Eckert; Peter Ellenrieder
| Year of publication: |
1993 ; 6., aktualisierte Aufl.
|
|---|---|
| Authors: | Berekoven, Ludwig ; Eckert, Werner ; Ellenrieder, Peter |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 407 S. graph. Darst., Kt. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. [396] - 398 |
| ISBN: | 3-409-36987-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000347090