Marktorientierte Qualitätsplanung : Probleme des quality function deployment aus Marketing-Sicht
Werner H. Engelhardt ; Jörg Freiling
| Year of publication: |
1997
|
|---|---|
| Authors: | Engelhardt, Werner Hans |
| Other Persons: | Freiling, Jörg (contributor) |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 57.1997, 1, p. 7-19
|
| Subject: | Marketing | Produktqualität | Product quality | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001213840