Marktsegmentierung - Konsumententypologien - Buyer Personas
Willy Schneider
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Schneider, Willy |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD - Books on Demand |
| Subject: | Marktsegmentierung | Market segmentation | Verbraucher | Consumers | Zielgruppe | Target group |
| Description of contents: | Description [deposit.dnb.de] |
| Extent: | 112 Seiten 22 cm x 17 cm, 209 g |
|---|---|
| Series: | Fachbuchreihe WiWi Kompetenz kompakt. - Norderstedt : Books on Demand, ZDB-ID 2837905-6. - Vol. Band 22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Informationen zur Reihe aus dem Vorwort entnommen |
| ISBN: | 978-3-7543-3501-7 ; 3-7543-3501-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012619383