Marktsegmentierung
Werner Pepels
| Year of publication: |
2013
|
|---|---|
| Authors: | Pepels, Werner |
| Published in: |
Methoden zur erfolgreichen Marktsegmentbearbeitung. - Düsseldorf : Symposion-Publ., ISBN 3-86329-616-8. - 2013, p. 13-49
|
| Subject: | Marktsegmentierung | Market segmentation | Privatkundengeschäft | Personal banking |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239157