Maslow revisited: building the employee commitment pyramid

Evolutions and revolutions in technology, globalization, business consolidation, and marketplace fragmentation have fundamentally changed the nature of organizations. Simultaneously, a workforce has emerged that is more educated, mobile, diverse, and discerning in work and life choices than ever before. Whatever was left of the old social contract between employer and employee has become a casualty of the race from an industrial society to the information age. The author reports an ongoing body of research called the @Work studies, which seeks to describe the dynamics of the new “commitment contract” that will forge the employer/employee relationship into the twenty‐first century, how much commitment employees will be willing to give to their organizations, and what organizations must do to win that commitment.