Mass customization in telecom business : from strategy to implementation
by Pascal Paulsen. iimt. [Publ.: Stephanie Teufel]
| Year of publication: |
2005
|
|---|---|
| Authors: | Paulsen, Pascal |
| Publisher: |
Fribourg : iimt-Univ.-Press |
| Subject: | Mobilfunkindustrie | Mass Customization | Strategisches Management | Marketing | Implementation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [iimt.ch] |
| Extent: | XVII, CXLIII S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Thesis: | Zugl.: Fribourg, Univ., Dipl.-Arb., 2001 |
| Notes: | Erscheinungsjahr in Vorlageform:2005 |
| ISBN: | 3-906428-68-0 ; 978-3-906428-68-0 |
| Classification: | Marketing ; Hochfrequenztechnik, Funktechnik |
| Source: |
Persistent link: https://www.econbiz.de/10004935189