Mass customization in wireless communication services : individual service bundles and tariffs

Hong Chen and Louis-Francois Pau

Year of publication:	Aug. 2007
Other Persons:	Chen, Hong (contributor) ; Pau, Louis-François (contributor)
Publisher:	Rotterdam : ERIM
Subject:	Mass Customization \| Mass customization \| Mobilkommunikation \| Mobile communications \| Personalisierung \| Personalization \| Leistungsbündel \| Bundling strategy

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