Massive Open Online Courses (MOOCs) – Understanding Online Learners’ Preferences and Experiences

This paper explores online learners’ preferences and experiences of using Massive Open Online Courses (MOOCs) as a leaning environment. The paper thus intends to investigate what online learners prefer and what they experience while using MOOCs. The research employs exploratory approach using qualitative data. It considers reviews posted by the users of the two globally popular website for online learning namely edX (14 million learners) and Coursera (40 million learners). The total of 572 reviews is selected using simple random sampling. Selected reviews were refined based on language and appropriateness and then subjected to thematic analysis pinpointing and recording patterns of meaning (Themes). The thematic analysis presents a framework with eight dimensions to understand MOOC users’ preferences. These identified dimensions are course diversification, experience, pedagogy, support, convenience, ease of use, monetary and quality. The proposed framework can be used to enhance learners experience and continuity of using MOOCs. In future researches, the framework can be tested empirically for its reliability and validity in our future research