Massively Categorical Variables: Revealing the Information in Zip Codes - A methodology for incorporating aggregated data in choice models and a decision-theoretic basis for measuring the impact of improved estimation.
| Year of publication: |
2003
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| Authors: | Steenburgh, Thomas J. ; Ainslie, Andrew ; Engebretson, Peder Hans |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 1, p. 40-57
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