Mastering customer lock-in by servitization innovation strategies of asset specificity
Wen-Hong Chiu, Zong-Jie Dai and Hui-Ru Chi
| Year of publication: |
2023
|
|---|---|
| Authors: | Chiu, Wen-Hong ; Dai, Zong-Jie ; Chi, Hui-Ru |
| Subject: | Asset specificity | Customer lock-in | Organizational performance | Servitization innovation | Value creation | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Innovation | Leistungsbündel | Bundling strategy | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2023-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014472689