Mastering customer lock-in by servitization innovation strategies of asset specificity
Year of publication: |
2023
|
---|---|
Authors: | Chiu, Wen-Hong ; Dai, Zong-Jie ; Chi, Hui-Ru |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 13, p. 239-263
|
Subject: | Asset specificity | Customer lock-in | Organizational performance | Servitization innovation | Value creation | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Innovation | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
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