Matching a cause with self‐schema: The moderating effect on brand preferences
| Year of publication: |
2011
|
|---|---|
| Authors: | Chowdhury, Tilottama G. ; Khare, Adwait |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 28.2011, 8, p. 825-843
|