Matching communication styles to the personality of web visitors
Holly Buchanan
| Year of publication: |
2017
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|---|---|
| Authors: | Buchanan, Holly |
| Published in: |
Personality, design and marketing : matching design to customer personal preferences. - London : Routledge, ISBN 978-0-566-08784-4. - 2017, p. 99-104
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| Subject: | Persönlichkeitspsychologie | Personality psychology | Experiment | Konsumentenpräferenzen | Consumer preferences | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011614168