Matching intra-functional integration with inter-firm IT linkage to facilitate flexibility for customers
Shu Wang, Jing Liu, Kihyun Park, Mingu Kang and Fei Dai
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Shu ; Liu, Jing ; Park, Kihyun ; Kang, Mingu ; Dai, Fei |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 3, p. 603-616
|
| Subject: | Customer satisfaction | Strategic flexibility | Internal integration | IT link with customers | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Flexibilität | Flexibility | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-11-2022-0487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015079952