Materialism as barrier to green purchase intention : exploring through the lenses of an extended theory of planned behavior
Yusra Showkat Bakshi, Sheikh Basharul Islam, Mushtaq Ahmad Darzi and Ratiba Riyaz
| Year of publication: |
2023
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| Authors: | Bakshi, Yusra Showkat ; Islam, Sheikh Basharul ; Darzi, Mushtaq Ahmad ; Riyaz, Ratiba |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 30.2023, 4, p. 150-171
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| Subject: | Materialism | TPB | Young consumers | Sustainability | Green Purchase Intention | Green consumption | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Verbrauchereinstellung | Consumer attitudes | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507990