Maximizing business returns to corporate social responsibility (CSR) : the role of CSR communication
Shuili Du, C. B. Bhattacharya and Sankar Sen
| Year of publication: |
2010
|
|---|---|
| Authors: | Du, Shuili ; Bhattacharya, C. B. ; Sen, Sankar |
| Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 1484131-9. - Vol. 12.2010, 1, p. 8-19
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Stakeholder | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003939537