Maximizing R&D value : Increasing investment in R&D

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Surveys continue to show that many companies are still looking to increase their spending on R&D and innovation in order to drive growth. However, while most companies accept the need to increase R&D spending, they also recognize that just more spending on its own will not deliver the growth they require. Most also need to increase the return on R&D spending and their innovation efforts. One way to achieve this increased performance per R&D dollar spent is reported in a new study. This claims that businesses achieve the most impact for their innovation efforts when they first identify, understand and are explicit about exactly what source of value creation their innovation efforts are intended to generate. Then the key to their successful implementation lies in tailoring the management of innovation to suit the context in which the company actually operates. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.