Maximizing the reliability of marketing measures under budget constraints
by George A. Marcoulides and Zvi Goldstein
| Year of publication: |
1992
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|---|---|
| Authors: | Marcoulides, George A. |
| Other Persons: | Goldstein, Zvi (contributor) |
| Published in: |
Spudai / University of Piraeus : journal of economics and business. - Peiraiōs : Panepistēmion, ISSN 1105-8919, ZDB-ID 1159532-2. - Vol. 42.1992, 3, p. 208-229
|
| Subject: | Marketing | Statistische Methodenlehre | Statistical theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001157736