Maximum versus meaningful discrimination in scale response: - Implications for validity of measurement of consumer perceptions about products
| Year of publication: |
2004
|
|---|---|
| Authors: | Viswanathan, Madhubalan ; Sudman, Seymour ; Johnson, Michael |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 2, p. 108-124
|