McDonald's and KFC in China : competitors or companions?
Year of publication: |
2014
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Authors: | Shen, Qiaowei ; Xiao, Ping |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 2, p. 287-307
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Subject: | entry | market learning | demand expansion | emerging market | fast-food chains | China | Markteintritt | Market entry | Schwellenländer | Emerging economies | Schnellgastronomie | Fast-food industry | Internationaler Markteintritt | International market entry | Wettbewerb | Competition |
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