McDonald's apology over a pig toy : a cultural territorial clash
Year of publication: |
2013
|
---|---|
Authors: | Quek, Guan Cheng ; Ling, Peter |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 4, p. 228-233
|
Subject: | Zodiac promotion | Pig symbolism | Chinese and Muslim culture | Cultural sensitivity | Theory of cultural territorial clash | China | Kultur | Culture | Unternehmenskultur | Corporate culture | Kulturelle Identität | Cultural identity |
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