McDonald's conquest of Russia : the case of a textbook execution of a business plan
Year of publication: |
2010
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Authors: | Hansen, Steven L. ; Kim, Sangphill ; Diallo, Alahassane |
Published in: |
The journal of current research in global business : JCRGB. - Denver, Colo. : [Verlag nicht ermittelbar], ISSN 1050-6292, ZDB-ID 2529100-2. - Vol. 13.2010, 20, p. 48-54
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Subject: | McDonald's Corporation | Internationaler Markteintritt | International market entry | Geschäftsmodell | Business model | Schnellgastronomie | Fast-food industry | Russland | Russia |
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