Me or just like me? : the role of virtual try-on and physical appearance in apparel m-retailing
Year of publication: |
2019
|
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Authors: | Plotkina, Daria ; Saurel, Hélène |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 362-377
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Subject: | Apparel m-retailing | Augmented reality | Human model | Technology acceptance model (TAM) | Virtual try on | Bekleidungsindustrie | Clothing industry | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour | Virtuelle Organisation | Virtual organization |
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