- 1 Introducing the theory of signs into the economic model of the individual
- 2 The triadic approach to meaning and function: implications for economic analysis
- 2.1 The Peircian framework
- 2.2 An economic application: Laibson’s cue-theory of consumption
- 3 The dual-selves model
- 3.1 Psychological and neuroscience evidence for the duality of object-self and acting self
- 3.2 The semeiosis of dual selves in consumer choice
- 4 Dual selves and signal selection in social networks
- 4.1 The pivotal role of imitation in the dual selves model
- 4.2 Signal selection, the handicap principle and status orders in consumption
- 5 Conclusion
- References
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