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Meaning is in the eye of the beholder : reconciling business model design with customer meaning-making

Silvia Sanasi, Federico Artusi, Emilio Bellini, Antonio Ghezzi
Year of publication:
2024
Authors: Sanasi, Silvia ; Artusi, Federico ; Bellini, Emilio ; Ghezzi, Antonio
Subject: Business model design | Innovation of meaning | Meaning-making | Service experience | Topic modeling | Geschäftsmodell | Business model | Innovation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing
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