Meaningful Brands From Meaningless Differentiation: The Dependence on Irrelevant Attributes
| Year of publication: |
1994
|
|---|---|
| Authors: | Carpenter, Gregory S. ; Glazer, Rashi ; Nakamoto, Kent |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 3, p. 339-350
|