Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Gregory S. Carpenter, Rashi Glazer and Kent Nakamoto
| Year of publication: |
2009
|
|---|---|
| Authors: | Carpenter, Gregory S. ; Glazer, Rashi ; Nakamoto, Kent |
| Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 251-276
|
| Subject: | Produktmanagement | Product management | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784857