Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Artemisia Apostolopoulou, Dimitra Papadimitriou, and Vasia Damtsiou
| Year of publication: |
2010
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|---|---|
| Authors: | Apostolopoulou, Artemisia ; Papadimitriou, Dimitra ; Damtsiou, Vasia |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 10.2010, 4, p. 485-507
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Lizenz | Licence | Sportveranstaltung | Sport event | Griechenland | Greece | 2004 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008695526