Meanings and implications of corporate social responsibility and branding in grocer retailers : a comparative study over Italy and the UK
Elena Candelo; Cecilia Casalegno; Chiara Civera
| Year of publication: |
2014
|
|---|---|
| Authors: | Candelo, Elena ; Casalegno, Cecilia ; Civera, Chiara |
| Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 351-369
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Geschäftsmodell | Business model | Markenführung | Brand management | Lebensmitteleinzelhandel | Food retailing | Vergleich | Comparison | Italien | Italy | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379286