Measure twice and cut once : the carpenter's rule still applies
Wagner A. Kamakura
| Year of publication: |
2015
|
|---|---|
| Authors: | Kamakura, Wagner A. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 237-243
|
| Subject: | Measurement | Psychometrics | Validity | Reliability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011312243