Measurement Invariance of Marketing Instruments: An Implication across Countries
| Year of publication: |
2003
|
|---|---|
| Authors: | Mavondo, Felix ; Gabbott, Mark ; Tsarenko, Yelena |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 19.2003, 5-6, p. 523-540
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