Measurement of attitude toward private labels: a replication and extension
Thomas Kilian, Gianfranco Walsh and Holger Buxel
| Year of publication: |
2008
|
|---|---|
| Authors: | Kilian, Thomas ; Walsh, Gianfranco ; Buxel, Holger |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 22.2008, p. 69-85
|
| Subject: | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Clusteranalyse | Cluster analysis | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818167