Measuring and modeling the (limited) reliability of free choice attitude questions
| Year of publication: |
2005
|
|---|---|
| Authors: | Rungie, Cam ; Laurent, Gilles ; Riley, Francesca Dall'Olmo ; Morrison, Donald G. ; Roy, Tirthankar |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 3, p. 309-318
|