Measuring and testing advertising-induced rotation in the demand curve
| Year of publication: |
2010
|
|---|---|
| Authors: | Zheng, Yuqing ; Kinnucan, Henry ; Kaiser, Harry |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 2801760. - Vol. 42.2010, 13, p. 1601-1615
|