Measuring brand image using a cognitive approach : representing brands as a network in the Turkish airline industry
Taşkın Dirsehan, Sema Kurtuluş
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Dirsehan, Taşkın ; Kurtuluş, Sema |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 67.2018, p. 85-93
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| Subject: | Brand association | Brand image | Cognitive learning | Concept map | Turkish airline industry | Markenimage | Türkei | Turkey | Markenführung | Brand management | Kognition | Cognition | Fluggesellschaft | Airline | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2017.11.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011807148