Measuring brand personality using emoji : findings from Mokken scaling
Salim Moussa
| Year of publication: |
2021
|
|---|---|
| Authors: | Moussa, Salim |
| Subject: | Brand personality | Measurement | Emoji | Mokken scaling | Markenimage | Brand image | Messung | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00220-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012487206