MEASURING BUSINESS RELATIONSHIPSUCCESS:The Case of an Industrial TextilesManufacturer

This exploratory paper investigates why some companies appear to find successful business relationshipsrelatively effortless. It seems that the organisation’s search for and utilisation of key resources canguarantee its success in the market place. The paper incorporates a critique of literature from technologystrategy, cross cultural management, and strategic management fields. The research questions, set by theauthor, are designed to explore the technological, managerial and cultural factors contributing to thesuccess of the organisation and its further growth in the market.[...]

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Year of publication:	2007-10-01
Authors:	Vershinina, Natalia
Institutions:	Leicester Business School
Subject:	Technologie \| technology \| Fusion \| consolidation \| Textilindustrie \| Erfolgsfaktor \| Kultur \| Culture \| Geschäftsverbindung \| business relationship

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Introduction
Introduction into Strategic Business Relationships
Transactions versus Relationships
Traditional Management and Relationship Management
Technology Management and Strategic Relationships
Cultural Implications of Strategic Relationships
Research Methods
Measuring the Business Relationships Success
Developing the Scales
Alternative Methods
Application of the Anchored Scales
Data collection and Analysis
Modelling Success of the Integration Strategy Indexes
Technological Success Factor
Managerial Success Factor
Cultural fit
Indices by Geographical Regions
Correlation of the Data
Regressions Analysis
References

Persistent link: https://www.econbiz.de/10005870307