Measuring changes in preferences and perception due to the entry of a new brand with choice data
von Lutz Hildebrandt und Lea Kalweit
| Year of publication: |
2015
|
|---|---|
| Authors: | Hildebrandt, Lutz ; Kalweit, Lea |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 1, p. 57-63
|
| Subject: | context effects | categorization | brand choice models | new brand introduction | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Wahrnehmung | Perception | Innovation | Sortiment | Retail assortment | Markenführung | Brand management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010513927