Measuring client-based corporate reputation in B2B professional services : scale development and validation
Gianfranco Walsh; Sharon E. Beatty; Betsy Bugg Holloway
| Year of publication: |
2015
|
|---|---|
| Authors: | Walsh, Gianfranco ; Beatty, Sharon E. ; Holloway, Betsy Bugg |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 3, p. 173-187
|
| Subject: | Reputation management | Professional services | Scale development | Client-based reputation of professional services | Firmenimage | Corporate reputation | Freie Berufe | Reputation | Unternehmensdienstleistung | Business services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309002