Measuring consideration sets through recall or recognition: a comparative study
| Year of publication: |
2004
|
|---|---|
| Authors: | Nordfält, Jens ; Hjalmarson, Hanna ; Öhman, Niclas ; Julander, Claes-Robert |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 11.2004, 5, p. 321-330
|