Measuring consumer-based brand authenticity
Julie Napoli; Sonia J. Dickinson; Michael B. Beverland; Francis Farrelly
| Year of publication: |
2014
|
|---|---|
| Authors: | Napoli, Julie ; Dickinson, Sonia J. ; Beverland, Michael B. ; Farrelly, Francis |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1090-1098
|
| Subject: | Authenticity | Branding | Consumer behavior | Scale development | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364522