Measuring consumer involvement with grocery brands: model validation and scale reliability test procedures
| Year of publication: |
1994
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|---|---|
| Authors: | Knox, Simon ; Walker, David ; Marshall, Charles |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 10.1994, 1-3, p. 137-152
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