Measuring consumer perceptions towards S-commerce : scale development and validation
Year of publication: |
2025
|
---|---|
Authors: | Vij, Sandeep ; Kaur, Balpreet |
Subject: | Confirmatory factor analysis | Perceptions | S-Commerce | Scale development | Social media | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Faktorenanalyse | Factor analysis | Messung | Measurement | Wahrnehmung | Perception |
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