Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Gianfranco Walsh; Vincent-Wayne Mitchell; Thomas Kilian; Lindsay Miller
| Year of publication: |
2010
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|---|---|
| Authors: | Walsh, Gianfranco ; Mitchell, Vincent-Wayne ; Kilian, Thomas ; Miller, Lindsay |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 1/2, p. 146-162
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| Subject: | Produktdifferenzierung | Product differentiation | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003979655