Measuring country image : theory, method, and effects
Alexander Buhmann
| Alternative title: | The constitution and effects of country images |
|---|---|
| Year of publication: |
[2016]
|
| Authors: | Buhmann, Alexander |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden GmbH |
| Subject: | Herkunftsbezeichnung | Designation of origin | Messung | Measurement | Nationalkultur | National culture | Meinung | Opinion | Reputation | Öffentlichkeitsarbeit | Public relations | Strukturgleichungsmodell | Structural equation model | Theorie | Theory | Schätzung | Estimation | Deutschland | Germany | Schweiz | Switzerland | Nationalbewusstsein | Prestige | Image |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
freely available
