Measuring customer experience in bancassurance : an empirical study

Mousumi Choudhury, Ranjit Singh, Hemanta Saikia

Alternative title:	Mjerenje iskustva korisnika bankoosiguranja : empirijsko istraživanje
Year of publication:	2016
Authors:	Choudhury, Mousumi ; Ranjit Singh ; Saikia, Hemanta
Published in:	Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 28.2016, 1, p. 47-62
Subject:	bancassurance \| customer experience \| bank \| insurance \| factor analysis \| Versicherung \| Insurance \| Bank \| Beziehungsmarketing \| Relationship marketing \| Finanzdienstleistung \| Financial services \| Kundenzufriedenheit \| Customer satisfaction \| Faktorenanalyse \| Factor analysis \| Konsumentenverhalten \| Consumer behaviour \| Messung \| Measurement

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